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Streaming Might Be The Future, But Over-The-Air Sports Aren’t Going Away

LIV’s debut 2023 tournament garnered less than 300,000 viewers, and the league eventually opted to report viewership numbers through the lesser-known iSpot service, as opposed to Nielsen, which most leagues use. Through 10 weeks of the college football season, the highest-rated game on The CW was Virginia-North Carolina on Oct. 21, which drew 788,000 viewers.

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