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Marigold™ Report: Loyalty Program Participation Spikes 52% YoY and Emerges as Top Recession Solution for Marketers

Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today unveiled key trends shaping the state of relationship marketing in the year ahead with the release of its U.S. Consumer Trends Index 2023. In conjunction with Econsultancy, the U.S.-based report version from the research project looks at consumer attitudes and year-over-year trends in loyalty, personalization, privacy, messaging and advertising based on survey insights collected from more than 1,500 consumers across four generations.

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