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Ben Affleck’s golf metaphor, Rory’s Succession thoughts, RIP to Match Play | Monday Finish

There’s a lot more than that to it, of course. But LIV returns to action in Orlando this week, and once again they’ll go head-to-head with a lesser Tour event. I spent plenty of hours with James Colgan last week sorting through reports from Nielsen and iSpot to figure out how to compare one league’s TV ratings to another, but it’ll be intriguing to add a third data point this week. One thing we know for sure: both events combined will be dwarfed by next week’s Masters.

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Answering 11 burning questions about LIV Golf’s TV ratings vs. the PGA Tour

It’s harder to know how iSpot’s average audience data compares directly to Nielsen’s, which means it’s difficult to say with 100 percent certainty that the numbers are an exact comparison. Think of Nielsen as a delicious Honeycrisp apple, while iSpot is a crunchy Granny Smith — yes, they’re slightly different, but we’re still comparing apples. (LIV’s total reach data, on the other hand, is virtually useless as a point of comparison.)

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