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The Shift Continues: Cable TV Viewership Drops as Streaming Takes Over

A recent report from Inscape has shed light on the ongoing decline of cable TV. The data reveals that the total cable TV and satellite viewership on VIZIO TVs has fallen to just 37.1%, down from 46.9% in the same period last year. In contrast, streaming now accounts for 53.8% of all TV time, marking a significant increase from 44.1% in 2021.

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