According to video analytics firm Tubular Labs, creator and influencer viewership will hit 10 trillion views per month across all platforms in 2023. We’ll leave the math to you.

If you don’t leverage creator marketing over the next 12 months, you’re missing out on a major opportunity. With influencer marketing being a $16.4B industry, we think it’s time social media managers take advantage of social influencers who can truly bring exposure to their brand — in ways that celebrities cannot.