The Disney Immersive announcement was a huge endorsement of the potential for live, immersive experiences, which had already proven hugely popular during the pandemic as a lockdown-friendly alternative to other forms of public entertainment.

Immersive Van Gogh, created by Italian designer Massimiliano Siccardi, and distributed in North America by Lighthouse Immersive and joint-venture partner Impact Museums, proved to be a blockbuster for the nascent sector.

After a two-month run in 2022, Lighthouse Immersive and Impact Museums are welcoming a second, limited-time run of Immersive Monet & The Impressionists, now open at Lighthouse Dallas.

“The immersive shows that we have brought to Dallas so far have been a cultural boon for the city,” said Diana Rayzman, co-founder of Impact Museums, in a statement. “We invite Dallas audiences who have caught Immersive Van Gogh and Immersive Frida Kahlo to experience the latest offering in the immersive art industry."

Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, is a digital art experience that invites audiences to enter the works of van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination.

Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, is a digital art experience that invites audiences to enter the works of van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination.

The exhibit—run by the companies Lighthouse Immersive and Impact Museum—specializes in immersive art exhibits, including recent exhibits for artists such as Vincent Van Gogh, Frida Kahlo and Claude Monet. The announced move will see the location of the exhibits head from the Founders District at 1314 Brittmoore Road in West Houston to a new spot at 600 W. Sixth St. in the Heights, according to an Aug. 10 press release.

A new immersive art exhibit that has welcomed more than 180,000 guests to the Houston area over the past year announced Aug. 10 a planned move to the Heights.

The exhibit—run by the companies Lighthouse Immersive and Impact Museum—specializes in immersive art exhibits, including recent exhibits for artists such as Vincent Van Gogh, Frida Kahlo and Claude Monet. The announced move will see the location of the exhibits head from the Founders District at 1314 Brittmoore Road in West Houston to a new spot at 600 W. Sixth St. in the Heights, according to an Aug. 10 press release.

Keystone Development + Investment has signed two new leases totaling more than 60K SF at The Washington, its 880K SF office building at 510 Walnut St., and renewed one of its largest tenants. The oversized ground floor has been leased to Impact Museums and Lighthouse Immersive, the partnership that brought the immersive Van Gogh Experience to Philadelphia last year as a traveling exhibition. The nearly 32K SF space is scheduled to open early next year.

Lighthouse Immersive and Impact Museums, the creators of immersive art exhibits like the blockbuster “Immersive Van Gogh Exhibit Houston,” will soon move their local venue from west Houston to a newly renovated space in the Heights to host future exhibits.

“We are so thankful for our time at the Founders District and for all of the support we’ve received thus far from the local community during our time at the Brittmoore location,” said Vito Iaia, co-founder of Impact Museums and co-producer of “Immersive Van Gogh.” “Our goal is to be a socially impactful member of the community and to continue to offer patrons more opportunities to be immersed in the best experiences possible.”

Both Fever and the joint venture of Lighthouse Immersive and Impact Museums have hosted immersive live events in numerous U.S. and Canadian cities the past couple of years, featuring deep dives on artists such as Van Gogh and Monet, backed with custom music and other audio.

The combination can be massively popular; Lighthouse’s Immersive Van Gogh was one of last year’s most popular live events of any kind, selling more than 5 million tickets. Coming to numerous cities this summer are dueling King Tut immersive experiences.

“Immersive Frida Kahlo” runs through May 28 and is a production of Lighthouse Immersive and Impact Museums, two Canadian companies that produced the Vincent Van Gogh immersive that recently closed in the same location, 720 Lacock St.