Freevee “has always been an odd duck,” TVREV co-founder and lead analyst Alan Wolk told IndieWire. “I suspect that most people who watch Freevee are not even aware they are watching it.”

The newly acquired films will be available for U.S. transactional video-on-demand (TVOD) and advertising-based-video-on-demand (AVOD) release, and you’ll be able to find them through Tribeca’s existing FAST channel streaming infrastructure The Tribeca Channel. That streaming channel is currently available via The Roku Channel, Apple TV, Amazon Prime Video, YouTube Movies & TV, Kanopy, Tubi, Pluto TV, VIZIO WatchFree+, Sling TV, Peacock, Vudu, XUMO and more.

“They basically looked at what Amazon, Vizio, LG, Samsung did,” Wolk said. “They all have their own FAST at the heart of their operating ecosystem; you turn on a Vizio TV, you see WatchFree, and then you see a whole bunch of other stuff. So it drives traffic to WatchFree, but it also allows them to sell ads to HBO, and to Amazon, and to Netflix to promote their shows… it’s a nice revenue stream.”

“All of the big services will need a FAST channel— not so much in the U.S,” said TVREV co-founder and lead analyst Alan Wolk, who coined the FAST acronym in 2018. Where much of the world’s population lives, “people just don’t have money for subscription-TV services,”

The “Glass Onion” strategy initially looked like a joke — the one about a camel being a horse designed by committee — but here’s what Netflix achieved. With a bargain marketing spend, (per iSpot, just over $4 million in TV ads) Netflix got over 1 million people to see the film while experiencing the comedy in well-attended shows to elevate the enjoyment.

The case against lumping the two services together, TVREV co-founder and analyst Alan Wolk said, is Iger was a fan of keeping prices on Disney+ lower. That would be hard to do if Disney+ and Hulu were combined.