New data from Tubular Labs indicate that many streaming platforms and TV networks continue to serve wildly divergent audiences, even when owned by the same parent company. The data is drawn mostly by analyzing and comparing YouTube viewership habits.

CreatorIQ’s 2024 Influencer Marketing Trends Report compiled a poll of 225 brands and agencies collaborating with influencers to discover how much they are willing to pay Instagram influencers. The findings show that 36% of survey participants said they would pay $500-$2,500 to Instagram influencers with less than 100,000 followers. Well-known Instagram influencers with 1M+ followers can be compensated $10,000-$50,000, according to those surveyed.