Consumers using their TVs to stream music now have even more audio options, as the TuneIn app's 90,000 global radio stations, podcasts and audiobooks have just been made available on Vizio Smart TVs.

With more than 2.7 billion TV ad impressions, a Kia spot for the Sportage Hybrid took first place in iSpot.tv’s ranking of the most-seen auto TV ads of 2023 (Jan. 1 through Dec. 14). The commercial follows a couple’s wild chase across rugged terrain to recover a phone stolen by an intrepid bird. America’s Got Talent was the top impressions-driving program (104.3 million impressions), followed by college football (80.1 million) and the NFL (69.7 million).

Ad buyers often point to digital media’s richer datasets to explain why more of their dollars are going online. But a new study is casting doubt about just how accurate the data used by media buyers really is. The analysis by Truthset in partnership with The Coalition for Innovative Media Measurement shows only half (51%) of the digital targeting and audience measurement data is accurate.

Less money spent on TV may provide an opportunity for radio. According to iSpot.tv, automakers spent nearly 20% less on national TV in May compared to a year ago. In May 2023, automotive spending on TV ads was $156.2 million, compared to $193.3 million in May 2022. However, household TV ad impressions rose nearly 4% year-over-year, iSpot.tv says, from 26.3 billion to 27.4 billion.

Due to substantial business and marketplace slowdown, Peloton Interactive, the connected TV fitness company, dramatically lowered marketing efforts in its latest quarter — down 31% to $158.1 million — from the prior-year period. Looking specifically at national TV advertising, Peloton has spent $54.9 million this year so far through August, according to iSpot.tv. That’s down from $96.1 million a year ago.