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Pharrell Williams & BBC ICECREAM Team with MINI and NTWRK for Polar Bear Protection and Benefit Collection

At the heart of the partnership, one hundred percent of the proceeds at checkout will be donated to Polar Bears International and their education and outreach efforts dedicated to informing, inspiring, and providing a powerful platform for saving the polar bears and the arctic region. Through science, media and advocacy, Polar Bears International works to inspire people to care about the Arctic, the urgent threats to its future, and the connection between this remote region and our global climate.

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