From September 2021 through May 2022, US sports betting operators spent an estimated $282 million on TV advertisements, according to an iSpot.TV report released last week. The advertising generated more than 18 billion impressions.

Both figures are a significant gain compared to the prior year, with spending jumping 281% and impressions up 48.4%. This year, the growth is likely to continue, albeit not at the same level, said Tyler Bobin, a senior brand analyst at iSpot