Partnering with iconic Hip Hop magazine The Source, Hogarth has created a video series titled ‘50 Years of Hip Hop: How It Started / How It’s Going’. The show brings generations of Hip Hop artists together and explores the impact the genre and its innovators have had on the music industry, their peers and wider society.

New research conducted by Kantar, the world’s leading data, insights and consulting company, reveals that a new global sonic identity designed and created for TikTok by MassiveMusic, a Songtradr company, is already performing far beyond industry benchmarks.

Since 2000, MassiveMusic, a company by Songtradr, has been hosting legendary parties which have earned a reputation as the must-attend events of Cannes Lions. Over the last decade, Media.Monks has joined the picture to take the annual party to even greater heights, all without needing to consult ChatGPT for a list of potential themes.

Ashley was promoted from North American head of creator partnerships, a role she has held since joining Whalar in September of 2021. Ashley and her team will support all aspects of brand and creator co-creation including creator casting and analysing content performance through authenticated first party data sourced from leading industry measurement partners including Tubular Labs, GWI as well as Whalar's own proprietary Echo platform.

The campaign for the 2023 MINI Cooper SE Electric first launched in April 2022 on Earth Day, features a partnership with MINI USA and Polar Bears International to encourage eco-adoptions from the MINI community - and the polar bear love grew from there. In response to the campaign, MINI USA received an outpouring from the MINI community with questions asking where they could get hold of a polar bear bobble head featured in the campaign.

CPG and FMCG brands — are all fortunate to have huge amounts of data at their disposal. However, sorting through what’s relevant and compliant and then unifying it into a single source of truth can be a mammoth task. Yet, it’s crucial for brands to succeed in a competitive environment where, according to Cheetah Digital’s 2022 Consumer Trends Index, consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Payment organisation PSCU, in its ‘2021 Eye on Payments’ study, further found nearly eight out of 10 survey respondents agree or completely agree that they want to do business with a financial institution that knows them personally. This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

​Bakers Delight is one APAC brand taking advantage of the opportunity. The franchised bakery chain turned to Cheetah Digital, one of CM Group’s world-class martech solutions, to implement an omnichannel rewards program to reward its loyal customers, and the results were nothing short of phenomenal.

The ‘Dough Getters’ loyalty program was rolled out across Australia and New Zealand in more than 500 Bakers Delight bakeries. In one month, the program gained more than 200,000 sign-ups, putting the chain 30% ahead of target. Even more, members were spending an average of 25% more per transaction.

Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely.

Even more, they leave consumers feeling annoyed. According to Cheetah Digital’s 2022 Consumer Trends Index, there’s been a near 60% increase in U.K. consumers who feel frustrated with a brand whose personalisation initiatives fail to recognise their unique desires and needs.

Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward? This question – and more – was unpacked in a recent Cheetah Digital-hosted webinar by an expert panel of guests, including: