Platinum: Brierley
Gold: Kobie
Silver: Brandmovers
Bronze: Cheetah Digital by Marigold
Honorable Mention: Bounteous

Tim Glomb, Vice President of Content and Data for Cheetah Digital, adds, “Smartbox instituted a zero-party data acquisition strategy using Marigold Experiences to understand the psychographic data from customers that would allow them to truly personalize email and owned channels.”

Jillian Dimoff, Strategic Account Executive at Cheetah Digital, recommends the most logical first step might be to do an asset inventory analysis. She asks, “What do you have that has a low cost and a high perceived value in your arsenal that we can leverage within the program?

Jillian Dimoff, Strategic Account Executive at Cheetah Digital, lists these indicators to test if a loyalty program has become stagnant:
Customer churn: are customers disengaged and not seeing the value?

Built on capabilities acquired as part of CM Group’s merger with Cheetah Digital earlier this year, Sailthru Experiences helps marketers create and activate interactive experiences – such as polls and quizzes – without involving their IT team.