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Vicks topped Rx and OTC pharma brands for ad impressions in December 2022, Dupixent took year-end crown

Vicks, best known for its cough and cold relief drugs, had the most impressions of any Rx or OTC pharma brand last month, according to data from iSpot.tv released Monday afternoon, while severe asthma treatment Dupixent led the way for 2022 as a whole.

Vicks achieved an impressions share of voice (SOV) of 7.17% among Rx brands, far ahead of second-place finisher Rinvoq at 4.26%. Vicks also had an estimated national TV ad spend of $16.2 million during the month, favoring CBS as their top network and The Price is Right as their top show.

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