In case you’re wondering, “Wait, doesn’t Amazon already have a free ad-supported platform?” — yes, Freevee still lives, though the industry is now questioning its survival in the wake of Amazon’s ad-tier announcement. TVREV Co-Founder and Lead Analyst Alan Wolk expressed confusion but ultimately considers it a strategic move by Amazon to eventually draw in more paying viewers. “I suspect that most people who watch Freevee are not even aware they are watching it, [but Amazon can sell ads across both Freevee and Prime Video,] increasing the odds an advertiser can hit a target.”