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Football Delivers Ad Impressions, Watch-Time Wins: TV By the Numbers

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

Even without the benefit of Thanksgiving games, the NFL still claimed 12.25% of TV ad impressions from November 28-December 4. When combined with Friday and Saturday’s college games, American football accounted for nearly 21% of TV ad impressions for the week.

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Paramount Network Gives 'Yellowstone' TV's Biggest Promo Push

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 6.

Paramount Network's hit drama Yellowstone — which kicks off its fifth season on November 13 — is No. 1.

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Vizio Adds Fox Sports App, Fox Weather Channel for Smart TV Viewers

Fox Corp. and Vizio said they signed a multi-year expansion of their distribution agreement that will bring Vizio SmartCast users access to the Fox Sports app and Fox Weather. To mark the launch of the Fox Sports app, the Vizio home screen will feature a “sports blitz” execution showcasing the live college football and NFL games airing the weekend of November 12 and 13.

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NBC Gives ‘La Brea’ TV’s Biggest Promo Push

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through September 25.

Notably, Celebrity Jeopardy! scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

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Fox Gives 'Monarch' TV's Biggest Promo Push

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 4.

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If You’re Upgrading Your Smart TV, These Models Are Best for Every Budget

8) P-Series 65-Inch 4K HDR Smart TV

This TV's massive display delivers one of the brightest pictures in the business. It supports up to 1,200 nits of brightness, making it a great option to use in a room with lots of windows. The TV features quantum dots for a wider color gamut, and has 200 local dimming zones to improve its black levels and contrast performance.

Whether you want to use it for movie watching, TV viewing, or gaming, this model is a jack of all trades. It runs Vizio's SmartCast platform, which gives users quick and easy access to a wide selection of apps from Amazon Prime Video, Netflix, Disney+, and more.

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Why this newly identified polar bear subpopulation is so special

Scientists predict that as climate change reshapes the Arctic, glaciers in fjords will remain intact longer than sea ice, potentially creating refugia—temporary holdouts amid unfavorable living conditions—for species such as polar bears that rely on ice for hunting.

But that doesn’t mean the “salvation of polar bears,” explains Steven Amstrup, chief scientist at the conservation organization Polar Bears International and former director for 30 years of Alaskan polar bear research at the United States Geological Survey.

Amstrup hopes the research “will encourage scientists and managers to do some surveys of where else in the Arctic” glaciers could help polar bears hold on longer.
“If anything, this study really is another piece of evidence of the fundamental relationship between polar bears and ice-covered water,” he says. “Do they really care if that ice is fresh water or salt water? Probably not, as long as there are seals underneath it.”

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