Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead.

Madhive, a leading advertising software platform engineered for modern TV advertising, announced that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

Webbula aggregates data from over 110 different sources, including publisher partners, app SDKs, transnational events, social media, surveys, and other data providers. Ranking #1 in accuracy across more segments than any other Jumbo data provider according to Truthset, all of the data provided in the Interest & Brand Preference is self-reported, deterministic, and individually linked.

Also, it has opened the door to competitors. NBCUniversal, Paramount and Warner Bros. Discovery have all announced they are working with other data providers, including Comscore Inc. and startups such as VideoAmp, iSpot.tv and EDO. More competition means better service.

“We are thrilled to introduce Marigold, which perfectly reflects who we are and why we exist: to drive growth for our customers. By nature, marigolds are growth catalysts for other plants, and as Marigold we are focused on partnering with our customers to help stimulate their growth,” said Wellford Dillard, CEO of Marigold.

In 2011, I joined Mark Cuban’s team and helped rebrand and digitize the marketing efforts for AXS TV, the largest independent TV net in NAmer. I then joined SUN Microsystems co-founder Svott McNealy’s startup Wayin by developing social intelligence and content feeds for news, entertainment and other media properties. I now sit as head of global content at the CM Group telling the stories of marketers using our relationship marketing platforms to engage hundreds of millions of consumers across email, SMS and loyalty.

Some of the adtech that allows you to capture user data is thwarted by incognito browsers, security plugins and so on. About 26% of internet users blocked ads in 2019 and that percentage continues to grow. Cheetah Digital reports a 50% year-over-year increase in the use of incognito mode.

Ed McLoughlin, Managing Director, Madhive

That’s probably what you’re thinking: Is all this work worth the effort? Yes, it absolutely is. In research my company did with Liveclicker, we found that customers were more likely to open and read emails that scored higher on helpfulness.

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

According to Cheetah Digital’s new Digital Consumer Trends Index, 67% of consumers do not trust the advertising they see on social media platforms. And more than half (63%) don’t trust social media platforms with their data.

Sailthru Experiences is a real-time, dynamic tool that seamlessly integrates with existing Sailthru solutions like email, SMS and mobile push. Marketers can simply add Sailthru Experiences directly into text and call-to-action buttons in campaigns without any technical training. The data collected flows directly into Sailthru’s User Profiles, where it can be activated in real-time across paid, owned and earned channels.