Several startups are now offering behavioral data for brands to tailor the most effective advertising in gaming. This usage is exemplified by the behavioral marketing platform Wunderkind, which raised $76 million in a Series C round in March this year.

“As the connected TV advertising landscape continues to grow, so does the need for solutions that can better harness the power of first-party data while protecting consumer privacy,” said Spencer Potts, CEO of Madhive.

Madhive, a leading advertising software platform engineered for modern TV advertising, announced today that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

QVC® and HSN®, world leaders in multiplatform video commerce (“vCommerce”), have launched their free, interactive streaming shopping service on VIZIO (NYSE: VZIO) Smart TVs. The QVC+ and HSN+ combined streaming experience offers millions of VIZIO users QVC and HSN’s most robust video commerce experience, with live, on-demand and streaming-only content together in one, easy-to-use, fully shoppable app.

The Sunday Times partnered with employee experience platform, WorkL, to deliver fresh insights into what makes a Best Place to Work. Using 35 questions from WorkL’s employee engagement survey, and supported by written submissions that showcase core employee-centric initiatives and strategies, the awards measures employee engagement and wellbeing in the workplace, with Wunderkind International being selected in the ‘medium-sized organisation’ category for firms employing between 50–249 staff.

Social video has emerged as the place where trends originate and utilizing the platform is no longer a “nice to have” for marketers and brands looking to grow. Engaging with attentive audiences is a key objective for many brands, and social video is a “must-have” channel to achieve this.

CM Group today announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of relationship marketing strategies” at a time when it is more critical than ever for brands to build relevant, meaningful consumer interactions at every point in the customer journey.

SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen.

“I save so much time scheduling customer meetings and tracking customer communication using Groove. Without it, my job would take at least twice as long.”– Amber H., Customer Success Manager, Campaign Monitor