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SG and MY politicians jump on TikTok: How can their content entice Gen Z?

TikTok is not just a platform for entertaining dances or interesting trends. It is becoming a platform where Gen Z are flocking to for news. A survey of more than 1,000 consumers by CM Group late last year found that 23% of Gen Z shares news and information on TikTok, twice that of any other generation. While Facebook, Instagram, and Twitter might be common platforms for politicians to engage with audiences, TikTok seems to also be a rising platform politicians are starting to experiment on. Some politicians that are active on TikTok include Malaysia's finance minister Tengku Zafrul Aziz and health minister Khairy Jamaluddin as well as Singapore's DPM and finance minister Lawrence Wong and health minister Ong Ye Kung. Malaysia's member of parliament Syed Saddiq also has a presence on TikTok.

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