VIZIO announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.

The steady growth in advertising revenue for VIZIO Ads can be attributed to a variety of broad market factors such as audience migrations from linear to streaming along with better targeting and measurement direct-to-device advertising offers. Other contributing factors include the expanded library of programming on VIZIO’s massive free ad-supported streaming service, WatchFree+, as well as buyer demand for data-informed advertising and home screen engagement offerings that deliver unique audiences and great experiences.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

“This approach to verifying CTV allows us to quantify a complex problem in a comprehensive way, yet more importantly provides insights and a pathway for solving an important issue for the industry,” said Sean Muller, CEO of iSpot.tv.