CreatorIQ is one of the most dependable software solutions for companies trying to advance their influencer marketing maturity. This platform offers a seamless and effective user experience together with an end-to-end solution.

CreatorIQ helps address some of the industry’s long-standing problems, including follower fraud, exaggerated reach metrics, and unreliable/mercenary influencers.

Of the ones I’ve had the pleasure of working with, I know that Mailchimp, Constant Contact, Campaign Monitor, and Emma all have fairly comparable monthly and annual plans to pick from. So, which do you use?

GroupM, WPP’s media investment group, partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play when the TV is shut off, primarily through ancillary devices.

GroupM and iSpot evaluated hundreds of millions of aggregated and anonymised CTV impressions delivered across 20 million Smart TVs, various platforms and publishers. The analysis was restricted to ad buying through programmatic channels, using a single Smart TV manufacturer’s automatic content recognition data as the underlying match. iSpot verifies CTV impressions using various factors, including input source and its own proprietary system for verifying ad and content play directly on TVs.