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Insights Kaius Foxx Insights Kaius Foxx

'Thor: Love And Thunder' Pumps Disney

"Thor" has totaled 1.3 billion in impressions, coming from 4,611 airings since April 30, according to iSpot.tv.
Total paid estimated Disney national TV advertising spending was $13.3 million.

Total lifetime advertising spend for the movie so far -- according to a iSpot’s projection -- has “Minions” at an eye-popping $37.8 million in lifetime national TV spending, resulting in 1.7 billion impressions, from 5,866 commercial airings.

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Insights Paul Kontonis Insights Paul Kontonis

'The Lost City' Tops Box Office At $31M

Over the last four weeks, "The Lost City" has led all theatrical movies in estimated national TV impressions -- 680.7 million impressions, according to iSpot.tv. It has amassed 894.5 million impressions since starting its national TV ad campaign on February 4.…However, total estimated spend for theatrical movies in the first three months of this year is virtually at the same level as in 2019 -- an estimated $367 million, according to iSpot.tv, compared to 368.5 million in 2019).

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