Rarible Street will host a temporary space, the Rarible Fresh Drip Zone, inspired by the streets of New York, with concrete and urban vibes. The area will be populated with pop-up shops including the following brands: Placebo Digital Fashion House, The Fabricant, Artcade @ Fred Segal with exclusive drops by Atari Hotels and Subnation, Perry Ellis America, Artisant in collaboration with PUMA, Miss J Collection by Crypto Couture, Macr0matic (NFT artist), Fabeeo Breen, Girls Gang Label, The Immersive Kind, the exclusive collection of digital VAULT.swiss watches, and Fresh Couture.

MVFW will also be Fred Segal’s first show with Web3 elements. The brand worked with Subnation, a media tech holding company that does metaverse activations, to produce two collections for the show. In total, there will be eight virtual goods, including jackets, pants, shoes, a helmet, sweater and a fanny pack. Each item can be purchased as an NFT or as a physical garment.