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TikTok adds to Commercial Music Library with Artist Impact Program launch

Distribution partnerships include 411 Music Group, Amuse Inc., Believe, Blowout Inc, Create Music Group, DistroKid, Downtown Artist & Label Services, Epidemic Sound, Falcon Music, Fuse Adventures in Audio, Heavy Duty, JK Records, Mound Media Inc., Music & New Co., Ltd., PT Musica, Score a Score, Songtradr, Stem Disintermedia, SoundOn, Sub Pop, Thematic Music, Two AM Music Global, and Vydia.

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Movers and Shakers: Dice, AO Mobile, Uber Advertising, Square and more

TV ad tech firm, Madhive, has appointed tech veteran Darien Ford as its Chief Technology Officer. In this role, Ford will oversee Madhive’s engineering practice to build on the market adoption of the company’s next-generation TV advertising software infrastructure, which powers billions of local and regional streaming ad placements for its clients each week.

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Movers and Shakers: Renault, Specsavers, Weetabix, GroupM and more

Madhive, which operates a self-service platform for TV advertising, has hired Kristin Wnuk as Senior Vice President of Sales. In this new position, she will build on Madhive’s success powering streaming campaigns for local broadcasters and advertisers, continuing to drive adoption of the company's infrastructure solution for modern TV advertising.

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Movers and Shakers: Mars Wrigley, The Washington Post Creative Group, Estrella Media and more

Real-time TV measurement company iSpot has appointed Jodie McAfee to the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification. In his new role, McAfee will be responsible for expanding and deepening cooperation with agencies and leading special initiatives aimed at helping agencies integrate iSpot’s products for easier buying, planning and optimization.

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Movers and Shakers: PwC, Canela Media, TMW Unlimited, OneFootball and more

Real-time TV measurement company, iSpot, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as Vice President of Research, to oversee the statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have oversight of iSpot’s diverse, representative audience panel, which includes the largest pool of smart TV viewers for the purposes of measurement in the industry.

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