In a partnership with home entertainment brand Vizio, “Merry & Bright” is a branded content series currently featured in the rotating collection displayed on a Vizio viewer’s home screen. Hosted by Jordin Sparks of “American Idol” fame, the series has the vibe of a home makeover show with a narrative arc around a family whose home gets a holiday makeover using Home Depot merchandise. But the shoppable element comes in the form of QR codes flashed on the screen that bring the user to Home Depot’s Christmas decoration pages.

As the brand has grown, it takes a three-pronged approach to its TIkTok strategy. It has its own account that it creates content for and interacts with followers. It also runs paid ads. But a key part is its influencer and creator program — this year, Pair is working with nearly 1,000 creators who get a discount code to share with their followers.

Wunderkind, the leading digital marketing solution for performance marketing and advertising, today announced the launch of WunderKIND Ads, a new “kinder” ads solution that helps publishers and advertising partners deliver unparalleled, user-first ad experiences.