Historically, visual assets have played a seismic role in shaping brand identities. And yet, is your brand still there if your audience closes your eyes? As our Songtradr colleague Shez Mehra would say, “When you close your eyes, most of the world’s brands disappear.” As we begin to step further into a sound-on world, with the exponential rise of platforms such as TikTok, brands are increasingly recognising the value of sound and music. Netflix, Moonpig.com, Flash, and Colgate are just a few brands that have recognised the significance of a sonic identity that transcends the limitations of a visual world.