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How Tucker Carlson Was Good for Ratings but Bad for Ad Revenue

Despite Tucker Carlson’s unique popularity, he did not appeal to a wide variety of advertisers. The top advertisers during Tucker Carlson Tonight, according to iSpot.tv, were Fox itself, MyPillow, a product created by conservative entrepreneur Mike Lindell, and a nutritional supplement company called Balance of Nature. Outside of Fox, these are not the most recognizable brand names to the average person.

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