Tubular Labs provides a unified view of trends in audiences' 'values and interests' across platforms including YouTube, Instagram, Facebook, Twitch and Twitter; identifying new content categories, new creators, cultural influences and their effect on sales. Chartbeat offer real-time and historical dashboards, experimentation and in-page optimization tools to help teams measure and build business value from the attention earned by their content.

Cross-platform audience measurement company iSpot.tv has made a strategic investment in television and CTV viewer engagement specialist TVision, as part of a $16m round.
TVision provides second-by-second, person-level data about viewing of both linear and streaming TV, including who's watching, what they're watching, and how much attention they are paying. The firm is headquartered in New York City, with offices in Boston and Tokyo.

In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV.