Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging.

Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, with Boxing Day delivering a significant uptick in ecommerce performance, according to the latest data from Wunderkind.

While Amazon grabs 54% of all UK Black Friday spend – figures from Wunderman Thompson again – there are intriguing pockets of resistance to the e-commerce giant, with a relatively meagre 37% market share among the 16-24 age group. These unencumbered younger consumers, incidentally, are more likely than older ones to push the boat out during the festive season. 78% of Gen Z .

The data we gather through Wunderkind allows us to tailor our content and promotions to the individual needs and interests of each customer. The result is higher conversion rates, increased customer loyalty, and a greater sense of connection between Crew and the customer.”

Wunderkind’s poll revealed that 91% of shoppers won’t make purchases from brand who serve ads they perceive to be intrusive. A separate study by Bulbshare reported that disruptive advertising is prompting 99% of Gen Z consumers to frequently skip ads, while nearly two-thirds (63%) of online shoppers use ad blockers to avoid online adverts altogether.

At the July Soho Sessions, representatives from tech providers Lotame and Wunderkind pitched their services to the judging panel of Alex Kirby, Revenue Operations Director, Hello; Nick Flood, Global Ad Product & Revenue Operations Director, Future; and Chris Daniels, Chief Commercial Officer, Haymarket Automotive.

Wunderkind, the performance marketing solution that delivers guaranteed revenue and performance for brands, publishers and advertisers, has announced the appointment of Bill Ingram, a proven marketing technology leader, as Chief Executive Officer. Ingram brings over 30 years of experience scaling tech start-ups, leading enterprise SaaS organisation advancement, and driving product development and growth. Before joining Wunderkind, Ingram served as President and Chief Product Officer at Cheetah Digital, driving the global innovation and advancement of next generation B2C marketing automation solutions.