MyPillow’s advertising and revenue-sharing agreements with conservative media have been a major source of support for right-wing figures, such as Stephen K. Bannon, the former Trump adviser who has a revenue-sharing agreement to promote MyPillow on his “War Room” podcast. Such promotions have increased slightly in the last year, according to the analytics companies iSpot.tv, which covers television advertising, and Magellan.ai, which covers podcasts.

“There is a quite distinct generational divide for local broadcast viewing at the age of 45,” according to a recent report from TVREV, a research group. “Generation X and boomers (those 45+) still cling to TV habits they developed as kids, while their kids largely reject local linear broadcast.”

Ad makers often ignore Q Scores in favor of gut instinct, Mr. Levitt added. “A lot of decisions are not based on data,” he said. “They’re based on creative appeal, or the strength of an executive to outshoot and overpower subordinates and say, ‘No, I think this is the way to go.’”

But celebrity likability may not last. It only takes one slap at the Oscars, one rude complaint about an omelet, or one too many reports that a nice talk show host with a penchant for dancing was perhaps not so nice after all.

But covering controversies may not sit well with Fox’s major sponsors. Qatar Airways, which is owned by the Qatari government, has spent $4.2 million on national television ads so far this year, according to iSpot.TV, $4 million of it on Fox channels. Visit Qatar, the state-owned tourism authority, has spent $10 million on advertisements, 99 percent of it on Fox’s presentation of N.F.L. games and the M.L.B. postseason. The Qatar Foundation has also aired ads on Fox News, all coming this month.

Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.

Mr. Lindell has spent nearly $80 million on advertising on Fox News’s prime-time lineup of opinion shows since accelerating his activism in January 2021, according to estimates by iSpot.TV.

Our runner-up pick in our guide to 4K TVs on a budget, the M-Series is a solid TV that performs nearly as well as our top pick. Though our testers said that the Vizio offered good picture quality for its price, as well as nice gaming features (such as HDMI 2.1), they found that the integrated SmartCast streaming platform was largely mediocre. Matching the lowest price we’ve seen, this deal makes the M-Series a great option for those who don’t want to break the bank.