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Are we sure that ad-supported streaming is really THAT big?

To crack this particular case, Gerber and Fischer’s teams used ACR data from iSpot - numbers pulled from actual TV screens in 20 million homes. Which is great, but as Gerber learned, every TV manufacture collects that data just a bit differently, So he only knows how big this problem is on Vizio TVs. “There is still a lot of uncertainty.”

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