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NBC Universal's Next Data Delivery Level Triggers One22

News: Two blockbuster announcements highlighted this new news flow. First, iSpot.tv will be activated as a cross-platform measurement vehicle mid-May, tracking activity from more than 39 million smart TV sets and devices nationwide. More than 65 advertisers from Visa and CVS to Walmart and MattressFirm will partner with NBCUniversal and iSpot on campaign development over the next two months.

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