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Could a Virtual Dog Convince You to Buy a New MINI?

Spike continued his presence as MINI's affable mascot in recent years, even serving as inspiration for the ad campaign of BMW's 2022 partnership with Polar Bears International. As for his digital counterpart, it was first showcased during the debut of MINI's Concept Aceman. Spike's lively personality was embodied by a pint-sized dog avatar that will soon pop up in the next generation of MINIs.

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