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iSpot.tv report: Spanish-language programming and live sports drive ad impressions in the first half of 2022

Spanish-language networks, led by Telemundo, Univision, and UniMás, grew their share of ad impressions by almost 11% in the first half of 2022, according to a new analysis from iSpot.tv. While live sports accounted for 25.5% of TV ad impressions, up 3.1% compared to the same period in 2021. The latter was boosted by the NBCU Winter Olympics, the Super Bowl, the NFL and NBA Playoffs.

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