If you own a VIZIO television and you’ve opted-in to allow your smart TV’s usage statistics to be given to a provider of “currency-grade” Automatic Content Recognition (ACR) data, your viewership of local TV stations will now be included in the information provided to marketers and advertisers.

Television measurement firm iSpot, in a move designed to boost its cross-platform audience measurement for Sports, is welcoming a 20-year ESPN veteran to the role of Vice President of Sports Research and Insights.

“With audience migrations, the surge in streaming, the unpredictability of TV seasons and escalating sports rights costs, the TV landscape is being reshaped by disruptive forces,” iSpot.TV says. However, against these changes, there is one constant.

A newly released report from iSpot finds that brands are increasing their focus on reaching Spanish-speaking Hispanics. This has resulted in a significant year-over-year rise in ad impressions during the first three quarters of 2023.

iSpot, a TV measurement company seeking to serve as an alternative to Nielsen, has earned its first Media Rating Council (MRC) accreditation.

That’s the big news from iSpot, which has released its First Half TV Transparency Report reflecting advertising activity at television through June 30, 2023.

Based on its research, household TV ad impressions — a.k.a. the total audience reached by ads — climbed by 5.0% year-over-year.

It calls itself a technology company “engineered for modern TV advertising.” As of today, it is poised to get a huge investment courtesy of the Private Equity business within Goldman Sachs Asset Management.

Introducing what Inscape, the provider of “currency-grade” ACR data and the technology division of VIZIO Holding Corp., calls “an enhanced and expanded commercial dataset that places an emphasis on streaming.”

Digital television advertising firm Madhive has a new Chief Revenue Officer.

He’s coming from FalconX, where he served as their CRO. Before that, he was the CRO at Pinterest.

TV measurement company iSpot, which sees to compete against Nielsen and break its dominance of gauging just who is consuming video content across every device, has completed what it calls “a critical phase” of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV.

Just ahead of this year’s NewFronts and Upfronts, iSpot is offering a “sneak preview” of its Q1 2023 TV ad report, released later this week. It highlights “all of the big trends from last quarter, along with the most interesting year-over-year trends.”

With the Upfronts just weeks away, real-time TV measurement company iSpot.tv shared findings from a survey of agency and brand spending plans for this year.

Most recently, he was at Affirm, where he led the Credit Engineering organization and was responsible for building and managing all underwriting models and decisioning systems that processed every financial transaction.

Introducing Madhive‘s new CTO.

It has gained attention for its ability to attract consumers with streaming advertising campaigns tied to local broadcast TV’s digital efforts. Now, Madhive has named a former Roku and Hulu executive with experience at Katz Media Group and Tribune Co. to her name its new SVP of Sales.

A company that seeks to thrive by “measuring every second of TV and Connected TV viewer engagement” has closed an investment round in the millions of dollars. The strategic investment round is designed to accelerate person-level panel measurement for streaming, a move that TVision says advances the standards for unified ratings across linear and Connected TV for the company.