I don’t predict that this will be a sea change in the industry, though. The majority of transactions, especially for the big players like Disney, Paramount, Comcast/NBCUniversal, and WBD will still be done on Nielsen. But enough deals will be done using iSpot, Comscore, and VideoAmp that the MRC will take notice and move those services closer to full accreditation in 2024

Advertising with diversity and inclusion in mind should be more than just a Diversity, Equity and Inclusion (DEI) project. Having a multicultural marketing mix makes good marketing sense and is an opportunity for brand building.