Revry has launched its own LGBTQ+ ad network PrismRiot to offset this, which Pelliccione says has got kudos from some of the industry. Revry is one of the founding members of the Independent Streaming Alliance (ISA), a consortium of over 35 publishers which are not owned by a ‘major eight’ media conglomerate. According to measurement firm iSpot.tv, the ISA accounts for 60% of all fast inventory. “Collective bargaining is coming,” warned Pelliccione.