Rosie Kraushaar, Client Partnerships Manager at Wunderkind, commented: “Elvie is such an exciting business to work with, they’re creating truly impactful products for women using the latest bio-feedback and connected mobile technology. We’re delighted to have been part of their growth journey so far – and look forward to helping Elvie scale further as they build their DTC channels, their owned audience, and their brand.”

Original data from Wunderkind’s Marketing Pulse, which analysed over 77.6million shopper journeys, showed that on Black Friday (24 Nov 2023) web traffic to UK retailers’ ecommerce sites rose +34% week-on-week, prompting web revenues to double, rising +100.78%, compared to the Friday prior.

Research from Criteo suggests that, because of the increased competition around discounting prompted by Amazon Prime Day, 58% of UK shoppers planned to compare Amazon’s Prime deals with those prices and promotions offered by other retailers, which may also have contributed to the uptick in web traffic and revenues seen by UK online retailers last week, Wunderkind suggests.

Wunderkind, the leading cross-channel performance marketing solution, today announced its latest integration with Ometria, the first and only Customer Data Experience Platform (CDXP) designed specifically for retail, with over 200 industry-leading global clients, including Sephora, Steve Madden, Hotel Chocolat, and Brooklinen.

Despite economic headwinds and stubbornly high inflation, UK shoppers’ online spend intentions remain resilient, led by younger consumers, new data from Wunderkind, the leading performance marketing solution that scales one-to-one messages for retailers and brands, reveals.

Wunderkind joins other leading retailers and brands, including Fat Face, Pandora and Coty, as well as the charity, RetailTrust, in being selected as a prime example of a pioneering employer that champions its workforce and builds a rewarding and inclusive workplace.

Data from Wunderkind’s Marketing Pulse, which analysed over 149.2 million shopper journeys, found that UK digital revenues in March rose +36.6% year-on-year, and also revealed that web traffic to retailers’ websites across Q1 (01 January – 31 March 2023) saw a +41.6% uplift year-on-year.