At Wunderkind, we’ve analyzed our 2023 client data to unveil strategies that not only enhance your holiday marketing but also bolster your annual marketing tactics.

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive.

Patrick Ta Beauty, which was founded in 2019, was among the top 50 beauty brands of 2022 as ranked by earned media value, according to recent data from Tribe Dynamics. The brand’s earned media value was estimated at just under $84 million, a 32% increase over the previous year.

Engagement programs have also proven a smart way for financial institutions to form a bond with their customers. Campaign Monitor reports more emails are sent on Black Friday than any other day of the year and securing consumer attention in this timeframe can be extremely difficult. But having a program and rapport in place makes it more likely people will pay attention to correspondence from banks they are already engaged with even beyond the holiday season.

Though effective returns management has many moving parts, a rising best practice focuses on how retailers communicate with customers after they’ve received a return request, says Monica Deretich, retail industry advisor to Sailthru.