Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging. By unlocking personalisation at scale, it can get to know and understand its customers even better, helping it to deliver the rich and relevant personalised shopping journeys needed to underpin growth. We’re really excited to drive guaranteed revenue and performance for them in this next phase of their journey.

The year so far has been challenging for many in the fashion retail sector, with ASOS recently announcing a long-term sales slump and highstreet retailers feeling the pinch of a spending decline driven by the cost of living crisis. But while online titans share news of turbulence and pessimistic outlooks, growing British fashion brand Blakely is cautiously celebratory about its growth as 2023 draws to a close.

Working with Nest to develop their paid social strategy, combined with Wunderkind for first-party data capture and triggered email marketing, Crew Clothing was able to optimise online performance, improving web traffic quality and retargeting of existing customers, to deliver a three-fold increase in purchases from new customers.

Retailers are already starting to see a rise in early online Christmas shopping, as price sensitive consumers were prompted by Amazon Prime Day to seek out the best deals available on gifts, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, reveals.

Original research of 1,000 consumers in Wunderkind’s ‘Industry Pulse: Consumer Spending During Economic Uncertainty’ report showed that while UK shoppers are expressing caution, especially around non-essential and luxury purchasing, 42% plan to maintain their usual levels of eCommerce spend throughout 2023.

Data from Wunderkind’s Marketing Pulse, which analysed over 195.1 million shopper journeys, showed that UK digital revenues in April were up +57.3% year-on-year, with Easter delivering a key boost to online performance.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has revealed.