Personalization is one of the most important aspects of a successful holiday customer engagement strategy. And our partners at Wunderkind — specialists in helping brands deliver personalized experiences through owned channels — agree:

We are seeing more brands and retailers interested in using zero-party data to drive revenue, and those already doing it are creating a better experience for their customers and driving more revenue as a result. In our 2023 Consumer Trends Index, we found that 75% of US consumers will share hobbies and interests with brands in exchange for benefits like offers, discounts, or early access.