Temu has also spared no expense on stateside advertising. The platform ran ad spots in the first and third quarters of the Super Bowl earlier this year. The advertisements made it the most-seen brand during and immediately after the Super Bowl, cross-platform TV measurement service iSpot.tv told RetailWire at the time.

A global survey from Marigold (formerly CM Group) finds 67 percent of U.S. consumers think ads based on location data are “creepy” with only 31 percent comfortable sharing their location in real-time.

Ads based on location data overall were found to be the most “creepy” among the marketing practices explored, just ahead of ads related to something they talked about near a smart device (63 percent) and retargeting ads derived from third-party cookie tracking (61 percent).

Temu ran spots in the first and third quarters during Sunday’s game followed by others during the postgame report and Next Level Chef, which followed the Super Bowl broadcast on Fox. Those spots made it the most-seen brand during and immediately following the Super Bowl, according to iSpot.tv, a cross-platform TV measurement firm, which spoke to RetailWire.

The survey of 5,404 consumers across Australia, France, Japan, Spain, U.K., Ireland and the U.S. came from Cheetah Digital.