Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels.

Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives and decision-makers. The event will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16-18.