Hotel groups spent $173 million on national TV ads last year, according to data estimates by iSpot, a TV measurement company.

“Viator Makes Museum Tours Juicy Again” launched in May, but has been only on streaming services and in local ads recently. In the past 30 days, the spot attracted an estimated 1.2 million TV ad impressions, according to analytics firm iSpot.tv.

Airbnb was the top-spending travel brand on U.S. national TV during the first 11 months of 2022 at an estimated $86.5 million, but it was merely the ninth most-seen among travel websites, hotels and motels, resorts and theme parks, cruise lines and airlines.

That’s according to an estimate from TV analytics firm iSpot.tv. This pertains only to TV ads that run nationally; the estimate is only covers the United States.

That’s the word from TV measurement and analytics firm iSpot.tv, which estimated that Choice Hotels commanded a 7.19 percent share of voice among travel brands by TV ad impressions, which is when a user views an ad. Choice, according to iSpot.tv, edged out Connecticut-based online travel agency Priceline (6.99 percent) and its Amsterdam-headquartered sister company Booking.com (6.97 percent).

From January 1 to July 31, travel industry TV and impressions were up 61.1 percent year-over-year, while estimated national TV ad spend more than doubled to $608.6 million, according to iSpot.tv.

That’s the word from TV measurement and analytics firm iSpot.tv, which estimated that Choice Hotels commanded a 7.19 percent share of voice among travel brands by TV ad impressions, which is when a user views an ad.

Choice, according to an iSpot.tv report, edged out Connecticut-based online travel agency Priceline (6.99 percent) and its Amsterdam-headquartered sister company Booking.com (6.97 percent).