CreatorIQ’s five key TikTok marketing notes are…

And while much of the Threads back-end is still in development, as Meta works to scale up the platform to meet rising demand, there are a couple of points worth noting at this early stage, as highlighted by Meta marketing director Jacki Pimentel at a CreatorIQ Connect conference in LA recently.

Instagram says that it’s testing the new API updates with ’a small cohort of leading creator marketing partners’, including Aspire, Captiv8 and CreatorIQ. Instagram says that it will expand access to the Creator Marketplace API soon.