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SBJ Marketing: Holidays deliver big TV ad spends

The holiday season was kind to networks, as advertising around sports telecasts on Christmas Day, New Year’s Eve and New Year’s Day delivered an estimated $604 million in ad revenue, according to an analysis of iSpot.tv data by SBJ’s David Broughton.

Christmas Day was big for brand spending, as sports telecasts saw $322.7 million worth of TV ads (80% of all TV ad spending that day). A slate of three NFL games ($230.47 million) and five NBA matchups ($72 million) took the bulk of that money. Across those NFL/NBA games, Pfizer was the biggest brand spender at just over $6.8 million, followed closely by HBO Max.

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