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Sportsbooks Ratchet Up Targeted Advertising At Start Of NFL Season

DraftKings and FanDuel also ranked highly according to data compiled by iSpot TV, a real-time provider of TV ad data. During the first two weeks of the NFL season, sportsbook brands aired 11,300 ads on national linear TV, with 2.64 billion TV ad impressions across national linear, streaming, and local TV combined. Ad impressions typically quantify the number of times a piece of content is seen.

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