On the distribution front, Davis noted ViX launched without a fully formed footprint, which it meaningfully expanded in Q2, including as a premium subscription partner on The Roku Channel, the ViX app integrated on LG smart TVs, and plans to launch on Vizio smart TVs later this quarter.

Because, as you may have heard me say several dozen times before, without the tens of billions of dollars generated by carriage and retrans fees, the industry is going to have to get used to a less fiscally carefree existence. Streaming can still be a very profitable business, but it will never be as wildly profitable as it was in the 90s, 00s and much of the 2010s.

The JIC formed in January with the backing of major programmers (notably minus Disney), as well as media buyers. One of the key aims is to certify measurement vendors based on a standardized criteria to provide alternate currencies in time for the 2024 Upfront season. Led by OpenAP, unveiling the official scoring rubric is the latest step in the group’s efforts.The scoring system will be used to evaluate requests for information (RFIs) that were submitted by six measurement vendors including Comscore, InnovidXP, Samba TV, iSpot, VideoAmp and 605.