“According to a recent study from Truthset, nearly half the data used in digital audience targeting is flat-out wrong. And plenty of so-called “premium” programmatic TV ad buys wind up being trafficked on low-quality websites instead of the prestige TV app experience buyers expected. As media costs increase in an Election + Olympics year, these quality issues will get a bright, hot spotlight on them.

iSpot also explained its investment in the accreditation of this aspect of its ad catalog provides the industry with a fast baseline of truth for traditional national inventories which serve as a basis for critical cross-platform measurement.