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iSpot.tv Earns MRC Accreditation 

TV measurement company iSpot today announced that it has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.

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With Metrics War Looming, Pity The Video Advertiser

Also related to the Upfronts, NBCUniversal confirmed that it would be using measurement partner iSpot.tv and Scripps Networks said it had chosen TVision because that service most accurately captured viewership data for its portfolio of channels

One thing that I found interesting is that, of all the solutions listed, the only one with current MRC accreditation is Media Monitors. Further, in addition to Nielsen, which reapplied for accreditation after resolving its methodology problems, only Comscore and iSpot.tv are currently under review with the service.

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